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Murray Auto Group Wins Prestigious Honda Driving Excellence Award: What It Means for Us and Our Customers

A 2024 Honda Prologue in front of Murray Honda in Chilliwack

Murray Auto Group Wins Prestigious Honda Driving Excellence Award: What It Means for Us and Our Customers

At Murray Auto Group, delivering an exceptional customer experience isn’t just a goal—it’s a standard. We’re proud to announce that we’ve been awarded the Honda Driving Excellence Award, a nationally recognized honor that celebrates our unwavering commitment to customer satisfaction and operational excellence. But what exactly does this award mean, and more importantly, what does it mean for you as a customer?

What Is the Honda Driving Excellence Award?

The Honda Driving Excellence program is an initiative by Honda Canada that identifies and rewards top-performing dealerships across the country. It is one of the most comprehensive recognition programs in the Canadian automotive industry, designed to ensure that dealerships embody Honda’s values of transparency, integrity, and superior service.

To qualify, dealerships are evaluated through a rigorous assessment process that includes:

  • Mystery Shops – Honda sends undercover representatives to evaluate both sales and service experiences from a real customer’s perspective.
  • Store Process Audits – These audits ensure each dealership meets Honda’s exacting standards in operations, from showroom cleanliness to service efficiency.
  • Customer Feedback – Real reviews and satisfaction surveys play a vital role, emphasizing the importance of consistently delivering a top-tier experience.

Why This Award Sets Us Apart

Receiving the Honda Driving Excellence Award places Murray Auto Group among the elite group of Honda dealerships in Canada that go above and beyond. It’s not just about selling vehicles—it’s about creating memorable, trustworthy, and transparent experiences at every touchpoint.

This award highlights our:

  • Consistency in Excellence – From your first test drive to every service appointment, we deliver the same high standard of care and professionalism.
  • Commitment to Improvement – We continually refine our processes based on real customer feedback and internal audits to better serve you.
  • Team Dedication – This recognition is a reflection of the passion, knowledge, and service-oriented attitude of every member of our team.

What This Means for You, Our Valued Customer

When you choose Murray Auto Group, you're not just choosing a dealership—you’re choosing a Honda Driving Excellence-recognized partner. Here's what you can expect:

  • A Seamless Experience – Whether you’re purchasing a new Honda or coming in for service, our streamlined processes ensure speed, clarity, and convenience.
  • Exceptional Customer Care – We treat you like family, listening to your needs, answering your questions transparently, and making you feel at home.
  • Trust and Peace of Mind – Our award-backed reputation guarantees that you’re doing business with a dealership that meets and exceeds industry benchmarks.

Join the Award-Winning Experience

We’re honored to have been recognized by Honda Canada for our dedication to customer service—but our greatest reward is earning your trust every day. If you’re looking for a dealership experience that puts you first, visit Murray Auto Group and see why we’re a proud recipient of the Honda Driving Excellence Award.